Skip to content

Happy Brand

Cart

Your cart is empty

Unveil the magic with our

Sparkly Collection

✓ Order before 16:00 - Shipped the same day

✓ Free shipping in NL for orders above €40,-

✓ 30 day guarantee

✓ Shop now, pay later

For every side of you

Shop all

About us

Your jewelry should be as dynamic as you are! We believe in you loving every part of yourself and showing it off freely.

Happy Brand gives you a way to honor the many sides of yourself. Our collection is curated with authenticity in mind for the dreamers, the rebels, the ones who redefine. Our range of contemporary and classic pieces invite you to express who you are. We know that your style can change from day to day or even hour to hour, so we designed jewelry that caters to any occasion!

Learn more

featured in

embrace every side of you

Find your style

FOLLOW US ON INSTAGRAM

What our customers say:

Will 100% be shopping from here again. I’m thinking of getting a pearl ring to match the necklace!

Maxime Inden

Love the items & the packaging a lot! For every mood a style! Super happy with my jewellry.

Noa de Vries

Best jewellery label ever - would recommend it to everyone! Love my good spirit chocker and it doesn't tarnish after showering or swimming!

Linda Fesenmeier

Happy cause

Supporting kids with cancer

The Happy Brand is collaborating with The Princess Máxima Center Foundation, which provides specialized care and research for children with cancer. They're donating 10 cents from each purchase to support the center's mission of curing every child with cancer while enhancing their quality of life. This partnership aids in providing essential facilities for families and advancing crucial research. Learn more at: https://foundation.prinsesmaximacentrum.nl/nl.

As seen on

Shop the look

Save 50%The Jumping On Cloud 9 Teddy Bear necklaceThe Jumping On Cloud 9 Teddy Bear necklace
The Jumping On Cloud 9 Teddy Bear necklace Sale price€12,50 Regular price€25,00

5 colors available

Save 22%The Diamond chokerThe Diamond choker
The Diamond choker Sale price€35,00 Regular price€45,00
Save 17%The Diamond Eyes necklaceThe Diamond Eyes necklace
The Diamond Eyes necklace Sale price€50,00 Regular price€60,00

2 colors available

Shop the look

Save 22%The Diamond chokerThe Diamond choker
The Diamond choker Sale price€35,00 Regular price€45,00

Shop the look

Save 14%Link Chain earringsLink Chain earrings
Link Chain earrings Sale price€60,00 Regular price€70,00
Save 50%The Jumping On Cloud 9 Teddy Bear necklaceThe Jumping On Cloud 9 Teddy Bear necklace
The Jumping On Cloud 9 Teddy Bear necklace Sale price€12,50 Regular price€25,00

5 colors available

Save 22%The Diamond chokerThe Diamond choker
The Diamond choker Sale price€35,00 Regular price€45,00
Save 17%The Diamond Eyes necklaceThe Diamond Eyes necklace
The Diamond Eyes necklace Sale price€50,00 Regular price€60,00

2 colors available

View product
Save 22%The Diamond chokerThe Diamond choker
The Diamond choker Sale price€35,00 Regular price€45,00
View product
Save 14%Link Chain earringsLink Chain earrings
Link Chain earrings Sale price€60,00 Regular price€70,00
View product