Happy Cause

The Princess Máxima Foundation

As a business that has the privilege of dealing with the finer things and moments in life, the spirit of giving is a core value here at the Happy Brand. Children mean a great deal to us, and to celebrate their cheerful innocence, the Happy Brand wants to set a shining example so that when you shop at Happy you don’t just get to look good, you also do good at the same time.
Happy Brand proudly joined The Princess Máxima Center Foundation: a unique center that brings together all the highly complex care and research for children with cancer. Just like the Happy Brand, the charity is passionate about providing help that is crucial for children in need.
During this ongoing campaign, The Happy Brand will donate 10 cents of proceeds on every purchase to this foundation, which provides specialised, expert, and compassionate care to children.

About 600 children in the Netherlands are diagnosed with cancer each year. One in four of these unfortunately dies. That's 150 children too many every year. The mission of the Princess Máxima Center is to cure every child with cancer, with optimal quality of life. To achieve this mission, all knowledge and expertise in the field of pediatric oncology care and research is brought together in the Máxima Center. That makes all the difference. It is an enormous step forward, so that every child with cancer receives the best tailored treatment and, more importantly, a greater chance of survival. By supporting the Máxima, you contribute to all the essential extra facilities for child and family in the Máxima, which are not covered by health insurance, and to necessary research to ensure that our children can continue to dream.

For more information visit: https://foundation.prinsesmaximacentrum.nl/nl